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Why it exists

The spreadsheet​

ICF offers an Excel coaching log template and this is what I started with. Eight columns: client name, contact information, individual or group, start date, end date, paid hours, and pro-bono hours. It was sufficient for straightforward coaching sessions.

ICF Client Coaching Log spreadsheet with sample data

Then I needed to track reciprocal peer coaching, how I was paid, and alternate contact details. So I added columns. Then more columns.

My extended ICF coaching log with additional columns for notes, peer coaching, and alternate contacts

When I started ICF reciprocal peer coaching, six sessions as coach and six as client with different partners each round, the spreadsheet couldn't link them. I was writing bidirectional notes in every row just to remember who was paired with whom. Scheduled sessions would get rescheduled and I wouldn't always remember to update both rows. It got messy quickly.

The recordings​

When I started preparing for my ACC performance evaluation I needed to review many sessions and discuss selected ones with my mentor coach. My recordings were all over the place. Some in Zoom, some from Teams or Google Meet when coaching with people who use those platforms. I would get a link to download the video within a short window, and it would end up in my downloads folder alongside everything else.

Finding the right recording for the right session meant opening files one by one. As I coached more, the folder structure got worse.

In early 2025 I created the first version of what would become the coaching platform. It brought sessions, recordings, and transcripts into one place, linked to the people I was coaching with. By October 2025 it was running in production 24x7, and I finally migrated away from the spreadsheet.

The realisation​

I had been analysing session transcripts using AI outside of the platform. The insights were useful but not consistent. Different models, different prompts, different results each time.

So I added AI into the platform. That is when I started using it in earnest, not just for managing sessions but for my own development as a coach. And as a client.

I have a mentor coach and three other coaches, and the AI is not replacing any of them. What it gives me is consistency across all my sessions, picking up repeating themes, showing me development areas and progress areas that a single session cannot reveal. I can actually track my growth and do something about it.

I don't think about going back to the spreadsheet. Sessions, recordings, people, all of that is now the foundation and I take it for granted. But the most valuable part of the platform for me is the way I can see across all my sessions as a coach and as a client. That has changed the way I have developed as a coach, and as a person.

With the session data, the platform became my development partner. See how I use it day to day.

Other coaches noticed​

Other coaches would ask what I was using, and when I showed them they started asking when they could run it. I hadn't thought anyone would be interested. That is how the four editions came about, each built for different setups and preferences.

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This application is not affiliated with, endorsed by, or sponsored by the International Coaching Federation (ICF). ICF is a registered trademark of the International Coaching Federation.